January starts with special Flavour of the Month and ends with Celebrate 31 – best deal of the year for ice cream lovers

Baskin-Robbins Canada introduces three times the chocolate in its newest flavour, Chocolate Trilogy, the brand’s January Flavour of the Month.

TORONTO, January 6, 2021 – Canadian chocolate lovers are starting off the year with mouth-watering news – this past week, Baskin-Robbins Canada made the debut of its January Flavour of the Month, Chocolate Trilogy, and it’s a chocolate lover’s dream come true.

“We’re starting off the new year with a real bang, especially for the flavour hunter that’s in each one of us,” says Natalie Joseph, spokesperson for Baskin-Robbins Canada. “I’d say it’s the perfect treat for those of us who have made a resolution to live life to the sweetest.”

The new flavour features a third white chocolate, a third malted chocolate and a third Belgian chocolate – sure to satisfy any wintertime chocolate craving.

Like all Baskin-Robbins flavours, Chocolate Trilogy can be scooped into a cone or cup, blended into a milkshake, the hero in your sundae or customized ice cream cake.

“For chocolate lovers, this flavour is definitely the treat of all treats – and something to try before it’s gone,” says Joseph.

To end the month, Baskin-Robbins continues its Celebrate 31 tradition of 31 per cent off all pre-packs – 1-litre tubs available in up to 13 flavours.

Baskin-Robbins Canada’s 104 shops – present in Ontario, Quebec, Manitoba and British Columbia – remain largely open for curbside and in-shop pick up and, increasingly, delivery.

For more information about Baskin-Robbins Canada and its variety of ice cream flavours and frozen desserts, please visit baskinrobbins.ca, follow the brand on Facebook, Twitter, Instagram, and Pinterest or visit your closest Baskin-Robbins shop.

Baskin-Robbins – Celebrating 75 years in ice cream, 50 in Canada!

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 104 locations in Ontario, Quebec, Manitoba and British Columbia.  More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,300 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes.

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For more information:

Samiha Fariha
Cell : 647-268-6687
samiha@torchiacom.com

Tia Giannone
Cell : 514-999-1732
tia@torchiacom.com