Toronto, January 3, 2024– Baskin-Robbins, the brand that has been delivering a new “Flavour of the Month” since 1971, launches this month its newest flavour, Peanut Butter Blossom. Available at all its Canadian locations while supplies last, the new flavour features a base of peanut butter ice cream wrapped in a sugared fudge ribbon, with peanut butter cookie dough pieces and chocolate chips.

“The combination of peanut butter and chocolate is a classic and popular choice,” says Natalie Joseph, spokesperson for Baskin-Robbins Canada. “Bringing the popular cookie into an ice cream flavour is a delicious way to enjoy the familiar taste of peanut butter but with a blossom twist.”

It is believed that Peanut Butter Blossoms – peanut butter cookies with a large chocolate morsel on top – were introduced at the 1957 Pillsbury Bake-Off.

The brand expects a record-setting year in new featured flavours throughout the 2024 year.

For more information about Baskin-Robbins Canada and its wide variety of ice cream flavours and frozen desserts, visit baskinrobbins.ca or follow the company on Facebook, X, TikTok and Instagram.

About Baskin-Robbins Canada 

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Celebrating 52 years in Canada earlier this year, Baskin-Robbins operates 115 locations in Ontario, Quebec, Manitoba, and British Columbia. Each year, more than 300 million people around the world visit Baskin-Robbins to enjoy some of the close to 1,400 flavours available in the brand’s ice cream library, as well as its assortment of frozen treats including frozen beverages, sundaes, Polar Pizza® ice cream treats and cakes. For more information on Baskin-Robbins Canada or any of its locations, visit baskinrobbins.ca.

-30-