Toronto, May 31, 2023 – This month, Baskin-Robbins Canada unveils a refreshing new flavour, Strawberry Dragonfruit, as its June Flavour of the Month. Combining the sweetness of strawberries with the tropical essence of dragonfruit, the ice cream brand’s latest innovation offers a unique flavour adventure in time for the summer months.

Inspired by the vibrant colours of the fruit also known as “pitaya” or “strawberry pear” that gained popularity for its refreshing and tangy qualities, Strawberry Dragonfruit will captivate the taste buds and features a creamy strawberry dragonfruit ice cream base infused with delectable strawberry dragonfruit swirls.

“As summer approaches, we want to offer our guests a delightful and refreshing flavour that embodies the spirit of the season,” says Natalie Joseph, spokesperson for Baskin-Robbins Canada. “The combination of strawberry and dragonfruit creates a unique and tropical taste that is perfect for enjoying under the sun.”

The new flavour joins another indulgent treat, the Oreo Ice Cream Cookies & Scoops Cake, in celebration of Father’s Day this month. As the ultimate treat for Dads who love all things Oreo and ice cream, this customizable cake features Oreo-infused frosting and is topped with Oreo Ice Cream Cookie Sandwiches and scoops. The beloved beer mug-shaped The Cold One Cake is also available to say Cheers on the special day.

Canadians can visit www.order.baskinrobbins.ca to find their local shop and easily order these cakes through the summer months – and beyond. For more information on Baskin-Robbins Canada, to order online or to inquire about numerous franchising opportunities, visit baskinrobbins.ca or follow the company on Facebook, Twitter, Instagram, and Pinterest.

About Baskin-Robbins Canada 

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Celebrating 52 years in Canada this fall, Baskin-Robbins operates 112 locations in Ontario, Quebec, Manitoba, and British Columbia. Each year, more than 300 million people around the world visit Baskin-Robbins to enjoy some of the close to 1,400 flavours available in the brand’s ice cream library, as well as its assortment of frozen treats including frozen beverages, sundaes, Polar Pizza® ice cream treats and cakes. For more information on Baskin-Robbins Canada or any of its locations, visit baskinrobbins.ca.

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For more information:
Tia Giannone
Torchia Communications
tia@torchiacom.com
514-999-1732