TORONTO, August 6, 2019 – Baskin-Robbins Canada, the world’s largest chain of ice cream specialty shops, announces today the opening of its 11th location in Mississauga, 103rd in Canada. The opening is part of a wave of openings originally announced in September 2018 that called for 18 new stores across Ontario.

“We’re experiencing a lot of momentum in Canada and a large part of the credit goes to the amazing Baskin-Robbins family whose members are as passionate for the brand as they are about the category itself,” says Natalie Joseph, representative for Baskin-Robbins Canada. “Our culinary team is continually on the lookout for new ways to tickle the taste buds of Canadians and our development teams are doing an amazing job at finding hard working franchisees to deliver an excellent product and in-store experience.”

The new shop, located at 7070, Saint Barbara Blvd in Mississauga, is operated by joint-owners Sulman Muhammad and German GBO. New to the brand but with more than 16 years of experience in retail management, Muhammed plans to develop an additional 10 Baskin-Robbins shops throughout the Greater Toronto Area.

“I’m very excited to open this shop here in Mississauga,” says GBO. “Serving such friendly and supportive customers fills my heart with satisfaction. Sulman and I can not wait to continue to grow with the Baskin-Robbins team and provide our rich and diverse menu to everyone in the community with lots of joy.”

The new franchisees will be hosting a grand opening celebration for the community on August 8 with an unprecedent special promotion. Starting at 11 a.m., the first 31 guests will receive free ice cream for a year, the next 50 guests will receive free ice cream for a month, and all guests will be able to enjoy a buy one scoop, get one scoop for 50 per cent off.

To stay up to date on the latest Baskin-Robbins news or information on the brand’s wide variety of ice cream flavours and frozen desserts, visit baskinrobbins.ca or follow the brand on Facebook, Twitter, Instagram, and Pinterest or visit any of Baskin-Robbins’s 103 shops across the country.

Baskin-Robbins is actively looking for talented and passionate entrepreneurs to join its successful roster of Canadian franchise partners. To learn about franchising opportunities with Baskin-Robbins, visit baskinrobbins.ca/franchising.

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About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream store that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 103 locations in Ontario, Quebec, Manitoba and British Columbia.  More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,300 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes.

Media contact and information:

Travon Smith
Torchia Communications
416-341-9929 Ext. 222
travon@torchiacom.com