Toronto, July 31, 2023 – With the back-to-school season creeping up, Baskin-Robbins Canada is upping the summer excitement with a delightful surprise.  This week, the brand introduces Cookie Monster as its August Flavour of the Month, bringing back images of the cherished childhood muppet in the form of a delightfully blue ice cream scoop.

In homage to the beloved character, the limited-edition flavour features a whimsical blend of sweet cream ice cream loaded with luscious chocolate sandwich cookie pieces, delectable chocolate chip cookie nuggets, topped with cookie dough batter flavoured swirls. The playful mix of cookie-inspired ingredients and blue hue promises to transport everyone who has a scoop back to the famous children’s program and to that famous line, “Om Nom Nom Nom”.

“We created something extra special for our guests to enjoy during these final days of summer,” says Natalie Joseph, spokesperson for Baskin-Robbins Canada. “The new flavour combines sweetness, nostalgia, and playfulness – three elements that are sure to bring a smile to our customers. It’s a scoop full of joy and a burst of fun, and exactly what guests have come to expect from us.”

Throughout the month of August, guests can continue to enjoy the brand’s newest product, The Ultimate Take-Home Sundae. Launched in July, the indulgent ready-to-eat sundae is offered in three flavours — Cookie Dough Deluxe, Caramel Cookies ‘n Cream, and Chocolate Brownie Deluxe. On August 31st, guests are also invited to enjoy Baskin-Robbins’ popular #Celebrate31 promotion, which offers customers 31% off their single pre-pack in-store purchase.

The new products are available throughout the brand’s 114 locations as well as online for delivery or takeout at baskin-robbins.ca. For more information on Baskin-Robbins Canada, to order online or to inquire about numerous franchising opportunities, visit baskinrobbins.ca or follow the company on Facebook, Twitter, Instagram, and Pinterest.

About Baskin-Robbins Canada 

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Celebrating 52 years in Canada this fall, Baskin-Robbins operates 114 locations in Ontario, Quebec, Manitoba, and British Columbia. Each year, more than 300 million people around the world visit Baskin-Robbins to enjoy some of the close to 1,400 flavours available in the brand’s ice cream library, as well as its assortment of frozen treats including frozen beverages, sundaes, Polar Pizza® ice cream treats and cakes. For more information on Baskin-Robbins Canada or any of its locations, visit baskinrobbins.ca.

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For more information:
Tia Giannone
Torchia Communications
tia@torchiacom.com
514-999-1732