Baskin-Robbins Canada launches new flavour, Salted Almond Honeycomb, as its January Flavour of the Month

Salted Almond Honeycomb ice cream brings together the classic sweet and salty flavour combo across Canada for the month of January

 

TORONTO, ONT., January 1, 2020– Baskin-Robbins Canada rings in the new year with a new flavour that aims to bring together Canadians with a sweet tooth and those who crave salty snacks. With classic sweet and salty flavours, Salted Almond Honeycomb is the brand’s newest Flavour of the Month, available at all Baskin-Robbins locations across Canada.

The new flavour features decadent, salted honey-flavoured ice cream with crunchy honeycomb pieces and an almond butter ribbon and can be featured as a classic scoop and waffle bowl sundae.

“We wanted to start off the new year with a dream-like combination, something that shows the world that anything is possible,” says Natalie Joseph, Baskin-Robbins representative. “Salted Almond Honeycomb offers the best of both worlds so you don’t have to ‘bee’ choosy. The holiday season may be over but spoiling oneself with little touches and treats is important throughout the year.”

And don’t forget, Celebrate 31 is back this month where guests can receive 31 per cent off all Pre-Pack ice cream. To sign up to be a part of Club 31 – and receive special announcements, promotions and coupons visit www.baskinrobbins.ca/club-31

For more information about Baskin-Robbins Canada and its variety of ice cream flavours and frozen desserts, please visit baskinrobbins.ca, follow the brand on Facebook, Twitter, Instagram, and Pinterest or visit any of Baskin-Robbins’s 104 shops across the country.

 

About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream store that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 104 locations in Ontario, Quebec, Manitoba and British Columbia.  More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,300 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes.

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Media contact and information:  

Alex Wu                                                                                                     Tia Giannone
Torchia Communications                                                                      Torchia Communications
416-341-9929 ext. 239                                                                            514-288-8290 ext. 233
alexwu@torchiacom.com                                                                       tia@torchiacom.com