TORONTO, Sept. 7, 2021 – This September, Baskin-Robbins Canada will donate 31 cents from the purchase of every Creature Creations – Into the Sea to BGC Canada and its network of Clubs that, for the past 120 years, have opened their doors to young people and their families at some 736 locations nationwide. Now in its fifth year, the annual fundraiser is expected to raise more than $25,000.

“Emotions run high during the back-to-school season,” says Natalie Joseph, spokesperson for Baskin-Robbins Canada. “Fifty years into our history in Canada, we’re as determined as ever to bring smiles to the faces of children. Five years ago, we picked September as the perfect moment for an annual fundraiser because we wanted to recognize the heroism of children as they start a new routine, make new friends and celebrate the existing relationships that help them to embrace learning.”

Launched in 2020, Creature Creations is a lineup of ice cream treats that features magical characters – first a mermaid, unicorn and monster and, this year, a dolphin, shark and turtle. Specially priced at $4.99, this new product lineup has proven to be a big success with children of all ages.

Back-to-school will also be helped by this month’s Cappuccino Blast promotion showcasing the small cappy blast at $4.31, the medium at a price point of $5.31 and finally a large ready to wake up all the sleepy parents at a price point of $6.31.

“We share much in common with Baskin-Robbins,” says Owen Charters, CEO of BGC Canada. “We’re both focused on comforting and supporting kids and, through this fundraiser, on recognizing their bravery. It’s been a tough year for all of us, but we are grateful to our partners, including Baskin-Robbins Canada, for stepping up when we needed them the most and putting the needs of kids and teens first.”

Present in communities across the country, BGC Canada’s national programs tackle relevant social issues, encourage and empower children and youth, and help them set a path for success. First launched in 2017, this back-to-school fundraiser has amassed more than $75,000 to date.

Also, this month, as part of its Flavour of the Month program, Baskin-Robbins launches Inside Out Apple Pie, a sweet treat featuring vanilla and apple ice cream, real apple and pie crust pieces and topped off with a cinnamon brown sugar ribbon.

To end the month, Baskin-Robbins continues its Celebrate 31 tradition of 31 per cent off all pre-packs – 1-litre tubs available in 13 flavours.

About BGC Canada

For 120+ years, BGC Canada has been creating opportunities for millions of Canadian kids and teens. As Canada’s largest child and youth serving charitable and community services organization, our Clubs open their doors to young people of all ages and their families at 736 locations nationwide. During out-of-school hours in small and large cities, and rural and Indigenous communities, our trained staff and volunteers provide programs and services that help young people realize positive outcomes in self-expression, academics, healthy living, physical activity, job readiness, mental health, social development, leadership, and more. Opportunity changes everything. Learn more at https://www.bgccan.com/en/news/

and follow us on social media @BGCCAN.

About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 105 locations in Ontario, Quebec, Manitoba and British Columbia. More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,300 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes. For more information on Baskin-Robbins Canada or any of its locations, visit baskinrobbins.ca.

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Media contact and information:

Mary Moniz
Torchia Communications
647 278-0152
mary@torchiacom.com

Tia Giannone
Torchia Communications
514-999-1732
tia@torchiacom.com