Partnership with Stingray Business enhances in-store digital experience and prepares network for the rollout of its next-generation ice cream shop design

Toronto, April 4, 2023- Baskin-Robbins Canada has completed a national program to instal leading-edge digital screens in all its 109 ice cream shops across the country. Implemented with Stingray Business, an industry leader in the field of in-store media solutions, the instal project began in January 2023 and includes Samsung displays which are part of the brand’s new Moments store design.

“We’re delighted to offer our guests a new way to appreciate our menu assortment,” says Craig Walker, Senior Director of International Business at Baskin-Robbins. “I’m confident the new screens will encourage people to try something new the next time they visit one of our shops. Desserts deserve the spotlight – especially when they’re colourful, inventive and delicious.”

The screens are part of a new Baskin-Robbins brand identity first introduced in Canada in April 2022 as well as a new store concept, Moments, first introduced in August 2022 in Surrey, BC. Baskin-Robbins will create most of its content in-house to focus on new or featured products, new flavours and promotions. Franchisees will have the capability of updating their local pricing and promotions individually to connect dynamically to guests in shop and allow a more engaging platform.

“At Stingray Business, we are committed to providing our clients with cutting-edge solutions that enhance the in-store experience and drive sales,” says Renaud Lafrance, Chief Revenue Officer of Stingray. “It was a pleasure to work alongside the Baskin-Robbins Canada team to install these digital menu board in their 109 stores. We’re confident that these state-of-the-art digital screens will enable Baskin-Robbins to better engage with their customers and showcase their delicious and innovative menu offerings in a dynamic and captivating way.”

For more information on Baskin-Robbins Canada, to order online or to inquire about numerous franchising opportunities, visit baskinrobbins.ca or follow the company on Facebook, Twitter, Instagram and Pinterest.

About Baskin-Robbins Canada 

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Celebrating 52 years in Canada this fall, Baskin-Robbins operates 109 locations in Ontario, Quebec, Manitoba and British Columbia. Each year, more than 300 million people around the world visit Baskin-Robbins to enjoy some of the close to 1,400 flavours available in the brand’s ice cream library, as well as its assortment of frozen treats including frozen beverages, sundaes, Polar Pizza® ice cream treats and ice cream cakes. For more information on Baskin-Robbins Canada or any of its locations, visit baskinrobbins.ca.

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For more information:
Tia Giannone
Torchia Communications
tia@torchiacom.com
514-999-1732