Toronto, March 1, 2021 – Baskin-Robbins Canada begins today a campaign to bud fresh new smiles this March with its Hopscotch the Bunny Cake, Mint Chocolate Chip Polar Pizza Ice Cream Treat and March Flavour of the Month, espresso-ly-made for those who are looking for an extra spring in their step. The three-part promotion was designed to help Canadians celebrate St. Patrick’s Day, the arrival of spring and the flavours found in its line-up of frozen beverages.

“March is always a month of pivoting for us Canadians,” says Natalie Joseph, spokesperson for Baskin-Robbins Canada. “Optimism is in the air and so is the weather, so we’ll continue to do what we do best – giving customers reasons to smile that they can control and share with family and friends through delivery and virtual chats.”

Caramel Macchiato returns as the March Flavour of the Month featuring bold Italian coffee taste and salted caramel swirls. Available as a scoop on top of a sugar cone or nestled inside a freshly made waffle cone, the coffee-inspired flavour also works as the hero flavour in your Cappuccino Blast, only available at Baskin-Robbins.

To help you celebrate all things green this month, stop into a Baskin-Robbins and pick up a ready made Mint Chocolate Chip Polar Pizza Ice Cream Treat or grab a Mint Chocolate Chip Milkshake as a fun way to get into the St. Patrick’s Day spirit.

“Food remains one of the most enjoyable ways to celebrate special occasions,” says Joseph. “Everyone can enjoy these colourful and delicious flavours, and even build on them to make their own creations.”

To add to the notion of springtime, Hopscotch the Bunny is hopping onto the scene in time for Easter celebrations. Customized to your flavours of choice, this cake can be filled with any one of Baskin-Robbins’ 31 flavours.

To end the month, Baskin-Robbins continues its Celebrate 31 tradition of 31 per cent off all pre-packs – 1-litre tubs available in 13 flavours.

For more information about Baskin-Robbins Canada and its variety of ice cream flavours and frozen desserts, visit baskinrobbins.ca, follow the brand on Facebook, Twitter, Instagram, and Pinterest or visit any of Baskin-Robbins’ 104 shops across the country.

About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 104 locations in Ontario, Quebec, Manitoba and British Columbia.  More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,300 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes.

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Media contact and information:

Samiha Fariha
Torchia Communications
cell: 647-268-6687
samiha@torchiacom.com

Tia Giannone
Torchia Communications
cell: 514-999-1732
tia@torchiacom.com