Toronto, September 01, 2023 – Baskin-Robbins Canada launches today its newest ice cream flavour, Coffee Shop Cold Brew, as its September Flavour of the Month. Coffee Shop Cold Brew is made with cold brew concentrate – a coffee concentrate with a stronger coffee-to-water ratio – and is topped with a frothy cold foam-flavoured ice cream and drizzled with a cinnamon sweet cream swirl. The new offering aims to invigorate taste buds with the strong flavours of coffee concoctions especially popular with parents and older students as they prepare for the new school year.

“With new early morning routines and late-night studying, coffee seems to be on more people’s lips during the back-to-school season,” says Natalie Joseph, spokesperson for Baskin-Robbins Canada. “Coffee Shop Cold Brew is our way of infusing some extra energy and flavour into the back-to-school routine. I’m certain it will help our guests embrace the changing season.”

As an added perk for the school year, the brand’s newest product line — the Ultimate Take-Home Sundae – will continue to grace freezers across its 114 shops. Introduced in July, the delectable treat is the perfect way to savour Baskin-Robbins’ new signature creation from the comfort of your own home. The brand also has a significant offering of seasonal cakes to celebrate birthdays, milestones, and holidays, with unique and colourful designs to suit every preference.

Plus, starting this month, guests can also order their favourite Polar Pizza® Ice Cream Treats flavours directly via order.baskin-robbins.ca, the brand’s online ordering platform.

These delicious offerings are available at Baskin-Robbins locations across Canada and can also be enjoyed through online ordering or takeout. For more information on Baskin-Robbins Canada, to order online or to inquire about numerous franchising opportunities, visit baskinrobbins.ca or follow the company on Facebook, Twitter, Instagram, and Pinterest.

About Baskin-Robbins Canada 

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Celebrating 52 years in Canada this fall, Baskin-Robbins operates 114 locations in Ontario, Quebec, Manitoba, and British Columbia. Each year, more than 300 million people around the world visit Baskin-Robbins to enjoy some of the close to 1,400 flavours available in the brand’s ice cream library, as well as its assortment of frozen treats including frozen beverages, sundaes, Polar Pizza® ice cream treats and cakes. For more information on Baskin-Robbins Canada or any of its locations, visit baskinrobbins.ca.

-30-

For more information:
Tia Giannone
Torchia Communications
tia@torchiacom.com
514-999-1732