Toronto, December 1, 2022 – Baskin-Robbins reintroduces this week one of its perennial holiday favourites, Winter White Chocolate, as its December Flavour of the Month. Available until supplies last, the flavour is accompanied by the return of the brand’s latest holidays-themed offering, the Brrr Snowman Cake, which was introduced in 2021. Both are bound to keep guests feeling cool in front of the hearth.

“Last year, I couldn’t get over the idea of an edible snowman—and now I can’t imagine not bringing our Brrr back,” says Anna Colacchio, an operations manager at Baskin-Robbins in Canada for the past 34 years.

Featuring white chocolate-flavoured ice cream, swirled with cherry pieces in chocolate flavoured coating and a cherry ribbon, Winter White Chocolate will carry guests off to fantastic winter wonderlands, either as a scoop or a shake. The brand’s Brrr Snowman Cake comes with “melting snow” icing to top off the carrot-nosed, button-eyed snowman who is also adorned with an upside-down ice cream cone and red edible scarf frosting.

It’s a welcome return of the Baskin-Robbins’ Brr Snowman Cake, complete with an icing scarf, melting snow cone and customizable with any ice cream flavour. The cake is an excellent complement to the brand’s December 2022 Flavour of the Month, Winter White Chocolate.

Baskin-Robbins’ 107 Canadian locations are open throughout the holidays period for onsite enjoyment and takeout. Come celebrate 31 with us and remember that we offer a free scoop with any in-store purchase of a $25 gift card.

About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Celebrating 51 years in Canada this fall, Baskin-Robbins operates 107 locations in Ontario, Quebec, Manitoba and British Columbia. Each year, more than 300 million people around the world visit Baskin-Robbins to enjoy some of the close to 1,400 flavours available in the brand’s ice cream library, as well as its assortment of frozen treats including frozen beverages, sundaes, Polar Pizza® ice cream treats and ice cream cakes. For more information on Baskin-Robbins Canada or any of its locations, visit baskinrobbins.ca.

-30-

For more information:
Tia Giannone
Torchia Communications
tia@torchiacom.com
514-999-1732