Baskin-Robbins Canada launches Surprise Party – a newly-created menu option featuring buttercream flavour and cake batter, available throughout June and July.

TORONTO, ONT., May 27, 2020 – Baskin-Robbins Canada adds, this summer, a new level of excitement and creativity with the launch of Surprise Party, its June Flavour of the Month.

Available June through July, the new flavour features rich buttercream paired with the sweetness of cake batter pieces to keep every bite a delicious surprise. It is great treat in the late spring and early summer heat.

“I can’t think of a better time to spoil one’s taste buds,” says Natalie Joseph, Baskin-Robbins representative. “We’ve all gone through so much this year. Baskin-Robbins set out some 75 years ago on a mission to bring joy to people’s lives, and that’s what this new flavour sets out to do and, we believe, achieves. Surprise Party reminds us to celebrate life every day, whether it’s someone’s birthday, a graduation, baby shower, anniversary or any ordinary summer day – everyone can use a little surprise party.”

The flavour is particularly apt to tantalize taste buds as part of a milkshake.

Along with this new treat, the classic flavour Butter Tart, originally introduced in August of 2019, is making a reappearance as a seasonal flavour. Sprinkled with sugared pie pieces and wrapped up in a brown sugar butter ribbon, the smooth this nostalgic flavour is sure to remind guests of sweet days in the sunshine.

“Butter Tart was so popular last year when it was first introduced to commemorate National Butter Tart day and just had to bring it back,” says Joseph. “The sweet and sa     lty combination of butter tarts is a Canadian treasure and will be available just in time for Canada Day. It is sure to satisfy that sweet tooth, all summer long.”

For more information about Baskin-Robbins Canada and its variety of ice cream flavours and frozen desserts, please visit baskinrobbins.ca, follow the brand on Facebook, Twitter, Instagram, and Pinterest or visit any of Baskin-Robbins’s 104 shops across the country.

About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream store that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 104 locations in Ontario, Quebec, Manitoba and British Columbia.  More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,300 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes.

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Media contact and information:

Alex Wu

Torchia Communications
416-341-9929 ext. 239
alexwu@torchiacom.com

Tia Giannone
Torchia Communications
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tia@torchiacom.com