Keep all of your new year’s resolutions – but leave a little room for this exception!

The Brownie Bar Mashup is the latest addition to Baskin-Robbins’ roster of 31 flavours and more – available for a limited time only until Jan. 31

TORONTO, ONT., January 7, 2019 – Baskin-Robbins Canada invites guests to ring in the new year with its newest Flavour of the Month, Brownie Bar Mashup, which will be featured at all of the brand’s 100 shops across Canada this January.

New to the brand’s assortment of flavours, Brownie Bar Mashup combines traditional and chocolate butter cake flavoured ice creams mixed with brownie pieces, chocolate chips and a brownie batter ribbon – the perfect treat for those who love the savouriness of brownies.

“I’m so glad we’re able to start the year off right with this brand new flavour,” says Baskin-Robbins representative, Natalie Joseph. “This decadent treat is sure to keep your mouth watering and keep you coming back for more of our wide selections of treats. So feel free to cheat on your New Year’s resolution, your secret indulgence is safe with us.”

The Brownie Bar Mashup flavour can also be enjoyed as a warm brownie sundae, with hot fudge topping, turning it into the ultimate brownie indulgence to keep guests feeling warm through one of the colder months of the year.

January also marks ‘Celebrate 31’ where guests will receive 31 per cent off all Pre-Packs. To sign up to be a part of Club 31 – and receive special announcements, promotions and coupons visit www.baskinrobbins.ca/club-31.

For more information about Baskin-Robbins Canada and its wide variety of ice cream flavours and frozen desserts, visit www.baskinrobbins.ca or follow the company on Facebook, Twitter or on Instagram.

About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream store that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 99 locations in Ontario, Quebec, Alberta, Manitoba and British Columbia.  More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,300 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes.

Media contact and information:

Travon Smith
Torchia Communications
416-341-9929 Ext. 222
travon@torchiacom.com