National poll on ice cream shows that Canadians prefer chocolate over vanilla
Baskin-Robbins announces first serving of Celebrate 31

TORONTO, ON – July 11, 2016 – Baskin-Robbins has the scoop on ice cream consumption in Canada thanks to a national poll of adult consumers conducted by Leger Marketing from June 20 to June 23. The poll reveals that 31 per cent of Canadians prefer flavours with chocolate, followed by 21 per cent for the vanilla varieties.

The results also reveal that four in ten Canadians enjoy ice cream at least once per week and 66 per cent of Canadians enjoy the sweet treat category to satisfy a sweet tooth, with 70 per cent of women choosing the sweet tooth rationale compared to men (62 per cent).

Other findings: most Canadians prefer their ice cream served in a cone – two-thirds (65 per cent) of them to be exact – with a cup or waffle bowl trailing closely behind (55 per cent) and an ice cream sundae coming in third (47 per cent).

“Satisfying a sweet tooth is more important than one might think,” reveals Natalie Joseph, representative for Baskin-Robbins in Canada. “Pleasing the palate with sweet treats is one of the finer moments in life, and we all need to celebrate these moments. We’re honoured and delighted to be a part of this fascinating industry and to serve a measure of joy and sweetness to our guests day in and day out.”

Ice cream lovers also can look forward to the launch of #Celebrate 31, a promotion at participating Baskin-Robbins shops across Canada on July 31. On that day, guests can take home their favourite flavours with 31 per cent off any Grab ‘N Go Pre-Pack Ice Cream*. The special offer will be available on the 31st day of July, August, October and December in 2016.

“The number 31 represents history and flavour variety for our brand, which offers a different flavour of ice cream for every day of the month,” Joseph added. “For National Ice Cream Month, we’re looking forward to offering Canadians a new reason to walk into our shops, explore our new look, and to take home a variety of flavours offered in our Pre-Pack ice cream category.”

Baskin-Robbins pre-pack flavours include a variety of favourites and classics like Mint Chocolate Chip, Gold Medal Ribbon® and Pralines ‘n Cream. Guests also may enjoy the July Flavour of the Month, BeaverTails® Pastry, where 10 cents from every BeaverTails® Pastry ice cream scoop sold this month will be donated to SickKids Foundation.

For more information about Baskin-Robbins Canada and its wide variety of ice cream flavours and frozen desserts, visit www.baskinrobbins.ca or follow the company on Facebook or Twitter.

* Celebrate 31 offer valid on July 31st and is applicable to single price Pre-Packs only. Participation may vary. Cannot be combined with other offers. Plus applicable tax.

About Baskin-Robbins Canada
Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream store that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 96 locations in Ontario, Quebec, Alberta and British Columbia. More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,300 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes.

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Media Contact:
Nicole Chin
Torchia Communications
416-341-9929 x 230
nicole@torchiacom.com

Justin Drake
Dunkin’ Brands
781-737-5200
justin.drake@dunkinbrands.com