Toronto, ON  (February 5, 2015) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is offering guests a sweet lineup of frozen treats to celebrate Valentine’s Day, including its February Flavour of the Month: Love Potion #31®. This beloved Baskin-Robbins classic, which is celebrating its 20th birthday this year, features white chocolate and raspberry-flavoured ice creams, a raspberry ribbon, chocolate chips and raspberry-filled chocolate-flavoured hearts. Love Potion #31® can be enjoyed in a cup, cone, milkshake or two-scoop sundae. To make the perfect match, guests can enjoy a free red waffle cone with the purchase of any double scoop of ice cream at participating Baskin-Robbins shops across Canada.

This month, Baskin-Robbins will also reintroduce its popular Conversation Heart Cakes, a timely specialty item that allows customers to personalize their cakes with special messages. The cakes come adorned with sprinkles available in any ice cream and cake flavour combination. Customers with writer’s block can opt for any one of three popular Valentine’s Day messages, “Love You,” “Kiss Me” or “Be Mine”.

“Valentine’s Day is the most romantic day of the year and we’re excited to offer ice cream lovers the ability to really make a statement in the relationships that matter to them,” said Jeff Miller, Executive Chef & Vice President of Product Innovation for Dunkin’ Brands. “Our Conversation Heart Cakes are the perfect way for our guests to express their love through creativity, custom cake combinations and personalized messages.”

These colourful Valentine’s Day ice cream cakes are offered in two sizes; the small Conversation Heart Cake is perfect for two sweethearts and is adorned with rainbow sprinkles, and the large Conversation Heart Cake is a sweet gift to share that serves 10-12 people and is decorated with heart-shaped pink, red and white sprinkles.

For more information about Baskin-Robbins Canada and its wide variety of ice cream flavours and frozen desserts, please visit www.baskinrobbins.ca or follow the company on Facebook, Twitter or on Instagram.

About Baskin-Robbins

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream store that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 96 locations in Ontario, Quebec, Alberta and British Columbia.  More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,200 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes. For further information, visit www.baskinrobbins.ca.

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Contact

Nicole Chin
Torchia Communications
416-341-9929 Ext. 230
nicole@torchiacom.com

Justin Drake
Dunkin’ Brands
781-737-5200
justin.drake@dunkinbrands.com