HAMILTON, Ont., March 20, 2020 – The Baskin-Robbins Canada brand and network of franchisees just received a jolt of new energy this spring with the arrival of Ishan Patel and Shreya Ruwala. The energetic and excited couple has recently taken the reins of an established Baskin-Robbins / Kernels twinned shop located at 1685 Main St. W., in Hamilton, Ontario.

“As new franchisees to the Baskin-Robbins family, the two most important values we wish to demonstrate are excellence in customer service and pride in the presentation of our cakes and dessert creations,” says Ruwala. “Along with good presentation, Ishan and I also like to build relationships with customers. There are generations of families who have been visiting this location since it first opened. We’re committed to seeing them come back.”

The Baskin-Robbins and Kernels shop has been serving the community for more than 30 years within the Hamilton area. For Ishan Patel, a commitment to customer service begins with being fully present, on a daily basis and a personal, one-on-one customer approach.

“Good service starts with a nice welcome,” says Patel. “In foodservice and hospitality, sometimes the only difference between one location and the next is service. This is how you satisfy the customer’s need and build community. People may forget cakes, they may forget ice-cream, but they’ll never forget how you made them feel.”

As part of their purchase and training, Ishan had the opportunity to visit the Dunkin’ Brands headquarters in Canton, Massachusetts, for franchisee training. Thanks to the comprehensive training and onboarding, the transition from the previous owner to the new couple was as smooth as Baskin-Robbins’ chocolate ice cream.

“The operation managers are always there to help us and make sure we’re fully prepared to grow with the store,” says Patel.

The location features the brand’s complete menu including classic and seasonal ice cream flavours, sundaes, milkshakes, polar pizzas and signature cakes.

Baskin-Robbins is actively looking for talented and passionate entrepreneurs to join its roster of Canadian franchise partners. To learn about franchising opportunities with Baskin-Robbins visit baskinrobbins.ca/franchising.

For more information about Baskin-Robbins Canada and its wide variety of ice cream flavours and frozen desserts, please visit baskinrobbins.ca or follow the company on Facebook, Twitter or on Instagram.

About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 104 locations in Ontario, Quebec, Manitoba and British Columbia.  More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,300 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes.

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Portia-Marie Siegel
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