New flavours, products and promotions spring forth this fall at Baskin-Robbins Canada

Toronto, October 1, 2021 – Baskin-Robbins’ 105 ice cream shops in Canada teem with new life this fall thanks to a spring and string of new menu options including Zombie Unicorn cakes, Circus Crunch Flavour of the Month and, for the first time, Mom’s Makin’ Cookies, one of the brand’s best-selling flavours, will be available in a one litre prepacks, just intime for Celebrate 31. 

“Thank goodness for human innovation and creativity,” says Natalie Joseph, spokesperson for Baskin-Robbins in Canada. “When I think fall, I think harvest and we’ve certainly got a cornucopia of flavours, new and classic, to offer our guests. The fruit of human creativity is very much on display, even prepacked, this year, and it’s coming right on time to help Canadians celebrate the season.”

Circus Crunch comes to town as brand’s newest Flavour of the Month

The latest addition to Baskin-Robbins’ flavour inventory, now just over 1,000 flavours, Circus Crunch features a swirl of chocolate and peanut butter ice creams that share a big top with fudge-coated, sea-salted pretzel pieces, caramel and fudge-covered peanuts, and a salted caramel ribbon. Like all flavours, Circus Crunch can be sampled in a cone, cup or as part of a Sundae or personalized cake creation.

Going cold turkey for Thanksgiving

Baskin-Robbins brings back its popular Turkey Ice Cream Cake, a turkey-shaped cake stuffed with your favourite ice cream flavour. Made fresh-to-order in store, Turkey Ice Cream Cake was first launched in 2010 and has been a guest favourite ever since.

Halloween – sweet even without the candy, spooky even without the costume  

Whether trick-or-treating or not, Halloween-goers can end their evening with a sweet ice cream cake that is easier to share than candy – Zombie Unicorn Cake, the newest cake option from Baskin-Robbins. The green and gooey cake comes complete with a witch hat, gorgeous detailing and flavour to sweeten Halloween for all. For fans of more traditional flavours, the brand is expanding its selection of prepacks with the launch of Mom’s Makin’ Cookies in the popular, one litre tub format. The new prepack flavour will be discounted by 31 per cent on October 31, along with the brand’s 13 other prepacks, as part of Baskin-Robbins’ Celebrate 31 program.

“If you’re up this fall for some sweet flavours, you could say it’s easy pickin’ and lickin’ this year,” concludes Joseph.

Throughout the pandemic, Baskin-Robbins Canada’s 105 shops have continued to serve their guests, including through delivery and takeout, in accordance with provincial COVID-19 health and safety protocols. Please refer to the company’s store locator for hours of operation and service/delivery options in your community.

About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Celebrating its 50th year in Canada, Baskin-Robbins operates 105 locations spread across Ontario, Quebec, Manitoba and British Columbia. More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,300 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes. For more information on Baskin-Robbins Canada or any of its locations, visit baskinrobbins.ca.

-30-

Media contact and information:

Mary Moniz
Torchia Communications
647 278-0152
mary@torchiacom.com

Tia Giannone
Torchia Communications
514-999-1732
tia@torchiacom.com