Vancouver, May 23, 2023 – Baskin-Robbins opens today the doors to its third location in Metro Vancouver, 111th in Canada, with a new shop at 492 South West Marine Drive , Marine Drive Station. Third location in a 15-unit agreement with McMaster Holdings Group, the 1000 sq. ft.-shop features the brand’s next-generation Moments store design which includes bright colours, new dipping cabinets, various seating options and crisp, simplified digital menu boards. Baskin-Robbins first introduced its Moments design to Canadians last year with two shops, also in the Vancouver area, also in partnership with McMaster Holdings. The new locations are off to a great start.

Baskin-Robbins opens today the doors to its third location in Metro Vancouver, 111th in Canada, with a new shop at 492 South West Marine Drive , Marine Drive Station.

“Ice cream is reason enough to celebrate, but so is the feedback we’re getting from our guests in the region,” says Adel Ashry, founder of McMaster Group Holdings. “Western Canada is hungry for Baskin-Robbins and quality ice cream. Bright, user-friendly and full of flavour, our shops allow friends, families and even larger groups to share not only a dessert, but also a memory that lasts. We could not be more pleased with how guests are responding.”

The first shop of the 15-unit agreement opened July 2022 and is located in Metropolis at Metrotown, Burnaby. The second, at Guildford Town Centre, Surrey, opened its doors the following month. Over the next few years, 12 additional shops are set to open in Metro Vancouver.

“Expanding into Western Canada was the natural next step for Baskin-Robbins,” says Natalie Joseph, spokesperson for Baskin-Robbins in Canada. “I couldn’t be more pleased that we found a strong partner in Adel to establish our presence and grow within these markets.”

Baskin-Robbins plans to roll out the new store design across all of its existing locations over the next few years.

With plans for continued expansion across Canada, Baskin-Robbins invites passionate entrepreneurs to join its roster of successful franchise partners. To learn about franchising opportunities with Baskin-Robbins, visit baskinrobbins.ca/franchising.

For more information about Baskin-Robbins Canada and its wide variety of ice cream flavours and frozen desserts, visit baskinrobbins.ca or follow the company on Facebook, Twitter or on Instagram.

About Baskin-Robbins Canada 

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Celebrating 52 years in Canada this fall, Baskin-Robbins operates 111 locations in Ontario, Quebec, Manitoba, and British Columbia. Each year, more than 300 million people around the world visit Baskin-Robbins to enjoy some of the close to 1,400 flavours available in the brand’s ice cream library, as well as its assortment of frozen treats including frozen beverages, sundaes, Polar Pizza® ice cream treats and cakes. For more information on Baskin-Robbins Canada or any of its locations, visit baskinrobbins.ca.

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For more information:

Mary Moniz
Torchia Communications
647-278-0152
mary@torchiacom.com

Tia Giannone
Torchia Communications
tia@torchiacom.com
514-999-1732