TORONTO, March 28, 2024 – Baskin-Robbins introduces a new flavour, Red Velvet Cheesecake, as its April Flavour of the Month. Available across the banner’s 115 Canadian locations, the new, limited-time-offer flavour blends the timeless elegance of cheesecake and red velvet-flavoured ice cream with the creamy sophistication of cheesecake pieces. Also in April, the brand is enhancing its lineup of beverages with the long-awaited arrival of Mango and Strawberry Smoothies – both made with real fruit*. The smoothies are expected to launch by mid-month.

“We had a spring in our step in March, but for April it’s become a full-blown jump,” says Natalie Joseph, spokesperson for Baskin-Robbins in Canada. “Real-fruit smoothies has been on our minds and in our plans for a long time. I’m so excited to offer it to our Canadian guests. It’s worth the try and will have a lot of people like me jumping for now!”

Baskin-Robbins introduces new smoothies with real fruit will be available in two great flavours – Mango and Strawberry –across all of its 115 ice cream shops in Canada by mid-April.

For more information on Baskin-Robbins Canada and its wide variety of ice cream flavours, desserts and expanding lineup of frozen beverages, visit baskinrobbins.ca or follow the company on Facebook, X, TikTokand Instagram.

* Made without dairy.

About Baskin-Robbins Canada 

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Celebrating 52 years in Canada earlier this year, Baskin-Robbins operates 115 locations in Ontario, Quebec, Manitoba, and British Columbia. Each year, more than 300 million people around the world visit Baskin-Robbins to enjoy some of the close to 1,400 flavours available in the brand’s ice cream library, as well as its assortment of frozen treats including frozen beverages, sundaes, Polar Pizza® ice cream treats and cakes. For more information on Baskin-Robbins Canada or any of its locations, visit baskinrobbins.ca. 

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For more information: 

Laurence Sauvé
Torchia Communications
laurence@torchiacom.com
514-984-4122