As part of its Pink Spoon Community Program, Baskin-Robbins will donate $1 from every smoothie sold in September to BGC Canada

Toronto, September 3, 2024 – Baskin-Robbins aims to make the back-to-school season smoother for guests and Canadian youth this year. Throughout the month of September, the ice cream and frozen treat specialist offers a special promotion on its new Non-Dairy Real Fruit Smoothies – allocating $1 per Smoothie sold to BGC Canada (formerly Boys and Girls Clubs of Canada) in support of Canadian youth of all ages, and backgrounds.

“A refreshing smoothie is a treat any time of the year,” says Natalie Joseph, spokesperson for Baskin-Robbins Canada. “But this is particularly true this September. As we all adjust to a new school year, it’s nice to start things off with a treat for our heroic children, while helping to fund BGC programs that are accessible to all children.”

Baskin-Robbins hopes to raise $30, 000 through the month-long campaign. Since 2017, Baskin- Robbins has raised more than $130,000 in funds and in-kind value for BGC through programs such as this one.

“From successful fundraising campaigns to generous in-kind donations, Baskin-Robbins Canada continues to show its commitment to BGC Clubs and the families and communities we serve across the country,” says Brooke Duval, Senior Director, Partnerships & Philanthropy at BGC Canada “Nothing goes together better than kids and frozen treats and we are thrilled at this sweet opportunity from Baskin-Robbins.”

Available at all 116 Baskin-Robbins locations, Non-Dairy Real Fruit Smoothies are available in two flavours Strawberry and Mango. They are also available through delivery using major delivery apps.

Earlier this month, Baskin-Robbins and BGC Canada announced the results of their first joint scholarship program, awarding four Canadian students $4,000 each to support post-secondary education.

Throughout the month of September, Baskin-Robbins will donate $1 from every Non-Dairy Smoothie sold to support the work of BGC Canada with Canadian youth.

For more information on Baskin-Robbins Canada, visit baskinrobbins.ca or follow the company on Facebook, Twitter, Instagram, and Pinterest.

About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Celebrating 52 years in Canada this fall, Baskin-Robbins operates 116 locations in Ontario, Quebec, Manitoba, and British Columbia. Each year, more than 300 million people around the world visit Baskin-Robbins to enjoy some of the close to 1,400 flavours available in the brand’s ice cream library, as well as its assortment of frozen treats including frozen beverages, Ultimate Take Home Sundaes, Polar Pizza® ice cream treats and cakes. For more information on Baskin-Robbins Canada or any of its locations, visit baskinrobbins.ca.

About BGC Canada

For 125 years, BGC Canada (formerly Boys & Girls Clubs of Canada) has been creating opportunities for millions of Canadian kids and teens. As Canada’s largest child and youth serving charitable and community services organization, our Clubs open their doors to young people of all ages and their families at over 600 locations nationwide. During out-of-school hours in small and large cities, and rural and Indigenous communities, our trained staff and volunteers provide programs and services that help young people realize positive outcomes in self-expression, academics, healthy living, physical activity, job readiness, mental wellness, social development, leadership, and more. Opportunity changes everything. Learn more at bgccan.com and follow us on social media @BGCCAN.

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For more information:

Mary Moniz
Torchia Communications
Cell: 647-278-0152
mary@torchiacom.com