Love is in the air – and on the table – at Baskin-Robbins this Valentine’s Day

Toronto, January 31, 2023 – Will you rush for roses this Valentine’s Day or shop for chocolates? Baskin-Robbins Canada offers Canadians the opportunity to do both this Valentine’s Day, and throughout the month. Today the brand announces the launch of its two featured menu items for the month of February – a new cake, Crazy for You, and the return of its popular ice cream, Love Potion #31®, as its Flavour of the Month.

“A sweet treat personalized to match the occasion is a great way to say I love you to a loved one,” says Natalie Joseph, spokesperson for Baskin-Robbins in Canada. “Sharing a meal or dessert with someone you care about is often the most memorable part of a special occasion. Although these featured products are cute and lighthearted in nature, they hit at the heart of our mission – to bring smiles to Canadians.”

A new cake making its international debut this Valentine’s, Crazy for You features a heart shaped cake, topped with dripping melted chocolate and a personalized message of the guest’s choice.

First launched in 1995 and a best-seller ever since across North America, Love Potion #31® features white chocolate and raspberry flavoured ice creams, a raspberry swirl, chocolate flavoured chips, and raspberry-filled, chocolate flavoured hearts.

Canadians can visit order.baskinrobbins.ca to find their local shop and order cakes and/or a selection of pre-pack flavours from the comfort of their homes using the online ordering platform. The e-commerce site allows guests to select the cake design of their choice, customize with their choice of cake and ice cream flavours, add special messages, and select the prep and pick-up location for a seamless and simplified ordering experience.

For more information on Baskin-Robbins Canada, to order online or to inquire about numerous franchising opportunities, visit baskinrobbins.ca or follow the company on Facebook, Twitter, Instagram and Pinterest.

About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Celebrating 51 years in Canada this fall, Baskin-Robbins operates 107 locations in Ontario, Quebec, Manitoba and British Columbia. Each year, more than 300 million people around the world visit Baskin-Robbins to enjoy some of the close to 1,400 flavours available in the brand’s ice cream library, as well as its assortment of frozen treats including frozen beverages, sundaes, Polar Pizza® ice cream treats and ice cream cakes. For more information on Baskin-Robbins Canada or any of its locations, visit baskinrobbins.ca.

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For more information:

Tia Giannone
Torchia Communications
tia@torchiacom.com
514-999-1732