Toronto, March 1, 2022 – Baskin-Robbins announces today its featured flavour and thematic promotions in time to celebrate St. Patrick’s Day in fun and delicious new ways. The brand’s all-new flavour, Irish Cream Crunch, Flavour of the Month for March, is now available in all Canadian locations and features a combination of Irish cream and Belgian chocolate flavoured ice cream, bites of Golden OREO® cookies and is swirled with a crunchy graham cookie ribbon.

“Millions of Canadians discover, embrace, and celebrate their Irish side every March,” says Natalie Joseph, International field Manager for Baskin-Robbins Canada. “With this new flavour to our library, we’ll be celebrating the widely-recognized holiday with our guests all month-long while bringing back recognizable and new bold flavours like the Irish cream. We hope it brings optimism back in the air in time for spring and the warmer weather.”

To add some green to the St. Patrick’s Day festivities, enjoy your own ready-made Mint Chocolate Chip Polar Pizza® Ice Cream Treat, a decadent treat starting with a brownie base, mint chocolate chip ice cream, topped with Oreo® cookies pieces, drizzled with fudge and marshmallow topping, or grab a refreshing Mint Chocolate Chip Milkshake.

The luck of the Irish continues, order your St. Paddy’s Day cake from your favourite Baskin Robbins locations, order today at order.baskinrobbins.ca

“We’re craving reasons to celebrate these days,” says Joseph. “Make the time for it this month, even if it’s simply over an ice cream cone.”

Throughout the pandemic, Baskin-Robbins Canada’s 107 shops have continued to serve their guests, including through delivery and takeout, while respecting provincial COVID-19 health and safety protocols. Earlier this month, Baskin-Robbins launched its first Canadian online ordering platform for its growing cake business.

Please refer to the company’s store locator for hours of operation and service/delivery options in your community.

For more information on Baskin-Robbins Canada, to order online or to enquire about numerous franchising opportunities to join this growing brand, visit baskinrobbins.ca or follow the company on Facebook, Twitter, Instagram and Pinterest.

About Baskin-Robbins Canada 

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Celebrating 50 years in Canada in 2021, Baskin-Robbins operates 107 locations in Ontario, Quebec, Manitoba and British Columbia. Each year, more than 300 million people around the world visit Baskin-Robbins to enjoy some of the more than 1,300 flavours available in the brand’s ice cream library, as well as enjoy its assortment of frozen treats including frozen beverages, sundaes, Polar Pizza ice cream treats and ice cream cakes. For more information on Baskin-Robbins Canada or any of its locations, visit baskinrobbins.ca.

-30-

Media contact and information:

Melina Giubilaro
Torchia Communications
438-938-8741
melina@torchiacom.com

Tia Giannone
Torchia Communications
514-999-1732
tia@torchiacom.com