TORONTO, ON Jan. 3, 2018 – Baskin-Robbins Canada is getting into the Olympic spirit with the introduction of January’s Flavour of the Month, Bobsled Brownie.

The new flavour features butter caramel and milk chocolate mousse-flavoured ice cream, filled with blonde brownie pieces and a fudge crackle swirl. It can be enjoyed as a scoop – on a cone or in a cup – as well as a Hot Brownie Sundae topped with additional warm brownie pieces and hot fudge.   

Bobsled Brownie is available for a limited time only at any participating Baskin-Robbins locations across Canada.

“This decadent flavour is our ode to our country’s athletes,” said Baskin-Robbins representative Natalie Joseph. “The Bobsled Brownie can be enjoyed solo or taken home in our Fresh-Packs to be shared with your own team and amateur athletes at home. For those who, like me, love trying out the new treats our dedicated teams whip up, they can come into any participating locations throughout the month of January to try this limited time featured flavour.” 

The Baskin-Robbins “Celebrate 31” promotion takes place on the 31st day of the months of January, March, May, July, August, October and December. On January 31st at participating Baskin-Robbins locations, guests can indulge in all classic flavour Pre-Packs at a 31% discount.

For more information about Baskin-Robbins Canada and its varieties of ice cream flavours and frozen desserts, visit www.baskinrobbins.ca or follow the company on Facebook, Twitter or Instagram.

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About Baskin-Robbins Canada Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream store that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 98 locations in Ontario, Quebec, Alberta, Manitoba and British Columbia.  More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,300 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes.

Media contact and information:

Travon Smith

Torchia Communications

416-341-9929 Ext. 222

travon@torchiacom.com