TORONTO, March 31, 2021 – Baskin-Robbins announces today a budding new flavour that is likely to swirl into the happy arms of Canadians this April. The brand officially launches tomorrow its newest flavour, Watermelon Swirl Sorbet, as its April Flavour of the Month.  The newest in its portfolio of 1300 flavours, the sweet Watermelon Swirl Sorbet features the refreshing flavour of watermelon sorbet in addition to a tart raspberry ribbon.

Baskin-Robbins Canada launches its newest flavour, Watermelon Swirl Sorbet, as its April Flavour of the Month.

Baskin-Robbins is also celebrating the warmer weather with its new take on an age-old springtime favourite – the perennial Easter Bunny. Hopscotch the Bunny Cake features a plumply-designed bunny cake that can be customized with one’s favourite cake & ice cream combination choice– chocolate or vanilla.

“I can’t think of a better time to try something new and fun,” says Natalie Joseph, spokesperson for Baskin-Robbins Canada. “Spring is synonymous with all things new, and you can certainly find something fresh and exciting in your choice of desserts. We eat with our eyes just as much as with our mouths, and so these two new menu choices will please customers on multiple levels.”

Hopscotch the Bunny Cake features a plumply-designed bunny cake that can be customized with one’s favourite cake and ice cream combination.

Both new items are now being rolled out across Canada.

For more information about Baskin-Robbins Canada and its variety of ice cream flavours and frozen desserts, visit baskinrobbins.ca, follow the brand on Facebook, Twitter, Instagram, and Pinterest or visit your local Baskin-Robbins shop.

About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream store that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 104 locations in Ontario, Quebec, Manitoba and British Columbia.  More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,300 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes.

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Media contact and information:

Mary Moniz
Torchia Communications
647 278-0152
mary@torchiacom.com

Tia Giannone
Torchia Communications
514-999-1732
tia@torchiacom.com