TORONTO, ON, June 28, 2017 – You just can’t celebrate a major milestone without a special ice cream treat. So for Canada’s 150th birthday, ice cream connoisseur Baskin-Robbins has come up with an truly Canadian flavour combination, BeaverTails® Pastry Ice Cream and Maple Walnut.

“Happy Birthday, Canada,” says Natalie Joseph, a Baskin-Robbins Canada representative. “The great Canadian flavour debate of 2015 revealed BeaverTails® Pastry Ice Cream as Canada’s favourite flavour.  We are glad this iconic treat continues to be a fan favourite and is now in collaboration with its perennial rival, Maple Walnut.”

Since 1984, Canada Day has marked the start of National Ice Cream Month. According to the International Ice Cream Association, an entire day is also dedicated to the popular sweet treat. This year, National Ice Cream Day will be on Sunday, July 16.

The BeaverTails® Pastry Ice Cream – Maple Walnut duo is one of 5 combinations the Baskin-Robbins flavour department has selected for Canadians to try during National Ice Cream Month. Other combinations include Chocolate Covered Cherries (Chocolate and Cherries Jubilee), Pina Colada (Pineapple Coconut and Mango Tango) and Strawberry Shortcake (Very Berry Strawberry and Lemon Poppy Pound Cake).  

The complete list of 5 can be found here.

The Brand is famous for its 31 flavours, giving ice cream lovers a different flavour to indulge in every day of the month, which are rotated in various combinations as well as being sold individually. “It’s a bit like pairing a wine to a meal, and you can make some great discoveries,” says Joseph. “My personal favourite is Maple Walnut with Nutty Coconut, but with so many options to choose from in our flavour library, it’s fun to keep experimenting.”

BeaverTails® Pastry Ice Cream is also featured as the Baskin-Robbins July Flavour of the Month. 10 cents of every BeaverTails® Pastry Ice Cream scoop sold at participating Ontario based locations throughout the month of July will be donated to the Boys and Girls Club of Canada.

About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream store that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 96 locations in Ontario, Quebec, Alberta and British Columbia.  More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,300 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes. For further information, visit baskinrobbins.ca.

About BeaverTails Pastry® Company

BeaverTails® pastries, a dessert fashioned from an old family recipe, were first sold in 1978

out of a small kiosk in downtown Ottawa. It wasn’t long after that BeaverTails® took off, and on

June 2, 1980 the company’s first store opened in Ottawa’s ByWard Market. More than 30 years later, BeaverTails® has become a Canadian icon, frequently included in top 10 lists ranging from National Geographic to BuzzFeed to USA Today. BeaverTails® now has more than 100 locations from coast-to-coast in North America’s favorite leisure, amusement and festival environments, including a 100th store at Cedar Point, Ohio.

For more information, photos or interviews, please contact:

Jessica Roumeliotis
Torchia Communications
514 288-8290 Ext. 
jessica@torchiacom.com

Travon Smith
Torchia Communications
205 416 341-9929 Ext. 222
travon@torchiacom.com