Baskin-Robbins Canada launches Spicy ‘n Spooky flavour for October, introduces Your New BOO! Trixie the Ghost cake and brings back the festive Turkey cake favourite
You can get both wicked and grateful with this season’s tasty ice cream offerings
TORONTO, October 4, 2022 – With fall upon us, all eyes are on Halloween and Thanksgiving festivities—and to get on board with the seasonal program, Baskin-Robbins launches its spine-chilling October Flavour of the Month, Spicy ‘n Spooky. This shuddersome flavour is complemented by the introduction of Trixie the Ghost Ice Cream Cake and the return of crowd favourite, the Turkey cake, stuffed with your best-loved ice cream selections.
“Our brand new Spicy ‘n Spooky flavour has a hair-raising flavour twist, mixing white and black chocolate with ghost pepper and blood orange flakes,” said Natalie Joseph, spokesperson for Baskin-Robbins Canada. “We took our ghoulish innovative spirit to new heights this Hallowe’en,” said Natalie Joseph, spokesperson for Baskin-Robbins Canada. “Introducing this flavour alongside Trixie the Ghost, our newest Halloween ice cream cake, has been great fun, especially as Trixie is in cool company with our Festive Turkey cake, returning by popular demand for Thanksgiving—and stuffed to the brim with whatever flavour you want to give thanks for,” she added.
Trixie the Ghost cake, custom made to order in store, is available from October 11 to October 31, so that it can be served up to all ghoulish household tricksters—and can make Hallowe’en night as bone-chilling as possible. The Turkey cake, also custom made, can be ordered in store or online is available from October 1 to October 10, especially for the Thanksgiving holiday.
Spicy ‘n Spooky features white chocolate ghost pepper ice cream and black chocolate ice cream with spicy blood orange flakes.
Canadians can visit order.baskinrobbins.ca to find their local shop or order from the comfort of their homes using the online ordering platform. Launched at the beginning of the year, the e-commerce site allows guests to select and customize cake and ice cream flavours, add special messages, and select the prep and pick-up location for a seamless and simplified ordering experience.
For more information on Baskin-Robbins Canada, to order online or to inquire about numerous franchising opportunities, visit baskinrobbins.ca or follow the company on Facebook, Twitter, Instagram and Pinterest.
About Baskin-Robbins Canada
Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Celebrating 51 years in Canada this fall, Baskin-Robbins operates 107 locations in Ontario, Quebec, Manitoba and British Columbia. Each year, more than 300 million people around the world visit Baskin-Robbins to enjoy some of the close to 1,400 flavours available in the brand’s ice cream library, as well as its assortment of frozen treats including frozen beverages, sundaes, Polar Pizza ice cream treats and ice cream cakes. For more information on Baskin-Robbins Canada or any of its locations, visit baskinrobbins.ca.
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Media contact and information:
Tia Giannone
Torchia Communications
tia@torchiacom.com
514-999-1732