BASKIN-ROBBINS CANADA LAUNCHES NEW FLAVOUR, CARAMEL CREAM PUFF, AS ITS SEPTEMBER FLAVOUR OF THE MONTH

Baskin-Robbins Canada launches new flavour, Caramel Cream Puff, as its September Flavour of the Month

The world’s largest chain of ice cream specialty shops puts a 21st century spin on a classic French pastry

Toronto, Ont., August 29, 2018 Baskin-Robbins Canada launches a new flavour, Caramel Cream Puff, as its September Flavour of the Month. The new flavour blends pastry cream-flavoured mousse ice cream and salted caramel ice cream and is made with pastry pieces, burnt sugar crystals, and a caramel swirl. Inspired by the French classic dessert, Croquembouche (which translates to “crunch in mouth”), the flavour is perfect for those looking for the taste of France without leaving their neighbourhoods.

“Bon appétit,” says Baskin-Robbins representative, Natalie Joseph. “We’ve spent some time exploring ways to bring this perennial French favourite dessert to our guests, and we’ve definitely found what I think is the pièce de resistance for ice cream lovers to enjoy.”

Also in the spirit of European-inspired treats, September will see the reintroduction of another favourite flavour – German Chocolate Cake. This Swiss-style chocolate ice cream is packed with fudge brownie pieces, coconut flakes, walnut pieces and topped off with a caramel swirl.

These latest flavours are available at Baskin-Robbins shops across Canada and also fit perfectly as part of a milkshake or a Warm Cookie Ice Cream Sandwich. For more information about Baskin-Robbins Canada and its variety of ice cream flavours and frozen desserts, visit www.baskinrobbins.ca, or follow the brand on Facebook, Twitter or Instagram.

About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream store that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 98 locations in Ontario, Quebec, Alberta, Manitoba and British Columbia.  More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,300 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes.

Media contact and information:

Travon Smith

Torchia Communications

416-341-9929 Ext. 222

travon@torchiacom.com