Dip it, top it, love it and do some good with it!

For the next two months, Baskin-Robbins Canada invites guests to ‘Make it Amazing’ in support of Boys and Girls Clubs of Canada. With the addition of a ‘Make it Amazing’ option to any ice cream purchase, Baskin-Robbins Canada will donate 31 cents to Boys and Girls Clubs of Canada.

TORONTO, August 8, 2019 – Baskin-Robbins Canada has a compelling offer to make to Canadians with a sweet tooth and soft heart: guests will have the opportunity to make their ice cream scoop amazing for both themselves and the kids of Boys and Girls Clubs of Canada.

For $2 more, guests can make their ice cream scoops ‘amazing’ by choosing a dipped or fancy dipped waffle cone and then topping it with their choice of fun toppings such as sprinkles, gummy bears, Cookies ‘n Cream pieces, Reeses Peanut Butter Cup pieces or Chocolate Chip Cookie Dough to name a few. The ice cream brand will also donate 31 cents for every ‘Make it Amazing’ cone sold to Boys and Girls Clubs of Canada.

“We care deeply about our roots in the communities we serve,” says Natalie Joseph, representative for Baskin-Robbins Canada. “Helping to support an organization that does so much for young people is an honour and it represents how we intend to grow in Canada in tandem with the communities in which we live and that we serve. As a former member of a Boys and Girls Club myself, I’m proud to see Baskin-Robbins leading this initiative.”

Along with other fundraising initiatives, the world’s largest chain of ice cream specialty shops hopes to raise up to $25,000 to support the wide variety of after school activities organized by Boys and Girls Clubs of Canada to help children and youth develop the technical and social skills they need to succeed.

“We couldn’t be happier to work with Baskin-Robbins Canada,” says Owen Charters, president and CEO of Boys and Girls Clubs of Canada. “This is our 2nd year working with the brand and its Canadian team and we’re thankful for the continued support they and their guests have shown us and our work. Campaigns like this one allow our organization to fund programs that help kids attain their full potential.”

With programs ranging from learning and career development to healthy active living and leadership programs, Boys and Girls Clubs of Canada continues to help young people overcome barriers, form positive relationships and mature into responsible, caring adults.

Baskin-Robbins is also inviting guests to purchase a paper icon for a donation of $1  throughout the period.

With the help of over 18,000 volunteers, 6,300 staff and caring corporate partners, Boys and Girls Clubs of Canada serves more than 200,000 kids each year in 700+ communities across the country. 69 per cent of alumni of the organization say a Club saved their life. For more information, or to donate, visit bgccan.com.

To participate in the fundraiser, visit your local Baskin-Robbins shop or browse online at baskinrobbins.ca.

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About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream store that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 103 locations in Ontario, Quebec, Manitoba and British Columbia.  More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,300 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes.

About Boys and Girls Clubs of Canada

Community-based services. Positive relationships. Life-changing programs. As Canada’s largest child- and youth-serving organization, Boys and Girls Clubs provide vital programs and services to over 200,000 young people in 700 communities across Canada. During critical out-of-school hours, our Clubs help young people discover who they are, what they can do, and how they can get there. Our trained staff and volunteers give them the tools to realize positive outcomes in self-expression, academics, healthy living, physical activity, mental health, leadership, and more. Since 1900, Boys and Girls Clubs have opened their doors to children, youth, and families in small and large cities, and rural and Indigenous communities. If a young person needs it, our Clubs provide it. Learn more at bgccan.com and follow us on Facebook, Twitter, and Instagram @BGCCAN.

Media contact and information:

Travon Smith
Torchia Communications
416-341-9929 Ext. 222
travon@torchiacom.com