Flavour Slam encourages Canadian guests to get creative, build new flavour combinations

TORONTO, June 30, 2022 – This summer, Baskin-Robbins Canada takes its passion for flavours to an entirely new level. As part of its efforts to celebrate National Ice Cream Month, the renowned ice cream brand launches a new campaign, Flavour Slam, to encourage Canadian guests to create their own ice cream flavour combinations. By slamming together two flavours from the wide assortment of flavours available at Baskin-Robbins, guests can design their own unique flavours throughout the summer months and have a chance at prizes including ice cream for a year as well as bragging rights. Birthday Cake, Key Lime Pie, and Mom’s Winning Cookie are just some of the Flavour Slam flavours that the brand will promote throughout the month.

July is the perfect time to flex those creative muscles and try something refreshingly new,” says Natalie Joseph, spokesperson for Baskin-Robbins Canada. “Flavour Slam is all about enjoying the process of creating a custom treat that fits you. It’s a celebration of our guests as well as a way to commemorate National Ice Cream Month.”

Also this month, Baskin-Robbins re-introduces Mom’s Makin’ Cookies, a returning fan-favourite, as its July Flavour of the Month. The flavour features brown sugar flavoured ice cream filled with chocolate chip cookie pieces, chocolate chips, and topped with a delicious cookie dough batter flavoured ribbon. This indulgent new flavour awakens memories of secret cookie recipes and pairs wonderfully with Baskin-Robbins’ graduation-themed cakes, the Diploma Roll Cake and Banner & Dots Cake, for summertime celebrations.

Canadians can visit order.baskinrobbins.ca to find their local shop and easily order these cakes at any time from the comfort of their own home. Launched at the beginning of the year, the e-commerce site allows guests to select and customize the flavour of cake and ice cream, add special messages, and select the location for preparation and pick-up for a seamless and simplified ordering experience.

For more information on Baskin-Robbins Canada, to order online or to inquire about numerous franchising opportunities, visit baskinrobbins.ca or follow the company on Facebook, Twitter, Instagram and Pinterest.

About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Celebrating 51 years in Canada this fall, Baskin-Robbins operates 107 locations in Ontario, Quebec, Manitoba and British Columbia. Each year, more than 300 million people around the world visit Baskin-Robbins to enjoy some of the close to 1,400 flavours available in the brand’s ice cream library, as well as its assortment of frozen treats including frozen beverages, sundaes, Polar Pizza ice cream treats and ice cream cakes. For more information on Baskin-Robbins Canada or any of its locations, visit baskinrobbins.ca.

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For more information:

Tia Giannone
Torchia Communications
tia@torchiacom.com
514-999-1732