There is no holding back as Baskin-Robbins ushers the new year with a brand-new flavour  

TORONTO, January 3, 2023 – This month, Baskin-Robbins Canada kicks the year off with a new flavour that is bound to get taste buds buzzing. Giving guests a caffeine, the brand announces the launch of its newest flavour Cookies’n Cold Brew, as the very first flavour of the month for the 2023 year, a spin on the classic Cookies’n Cream flavour profile.

“The start of a new year is such an exciting time full of opportunities,” says Natalie Joseph, spokesperson for Baskin-Robbins in Canada. “This new flavour launch is just the tip of the iceberg on fun things to come as we plan on making immensely memorable moments for our guests and franchisees throughout the year.”

This flavour combination offers cold brew flavoured ice cream, made from real cold brew concentrate packed with cookie sandwich pieces all tied together with a delicious cookie ribbon. A burst of caffeine and cookies is also a combination which is appreciated.

Canadians can visit order.baskinrobbins.ca to find their local shop or order cakes and/or a selection of Pre-pack flavours from the comfort of their homes using the online ordering platform. Launched at the beginning of the year, the e-commerce site allows guests to select the cake design of their choice, customize with their choice of cake and ice cream flavours, add special messages, and select the prep and pick-up location for a seamless and simplified ordering experience.

For more information on Baskin-Robbins Canada, to order online or to inquire about numerous franchising opportunities, visit baskinrobbins.ca or follow the company on Facebook, Twitter, Instagram and Pinterest.

About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Celebrating 51 years in Canada this fall, Baskin-Robbins operates 107 locations in Ontario, Quebec, Manitoba and British Columbia. Each year, more than 300 million people around the world visit Baskin-Robbins to enjoy some of the close to 1,400 flavours available in the brand’s ice cream library, as well as its assortment of frozen treats including frozen beverages, sundaes, Polar Pizza® ice cream treats and ice cream cakes. For more information on Baskin-Robbins Canada or any of its locations, visit baskinrobbins.ca.

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For more information:

Tia Giannone
Torchia Communications
tia@torchiacom.com
514-999-1732