TORONTO, June 2, 2022 – Baskin-Robbins Canada introduces this June three seasonal treats that sizzle and fizzle – at least through their creativity and impact on taste buds. The brand, renowned for its extensive flavour library and seasonal promotions, launches today an all-new Flavour of the Month for June, Grilled Peaches ‘N Cream, as well as a summer-themed Grill Master Cake and its popular Cold One Cake, just in time for Fathers’ Day.

“We’re happy to help celebrate the kickoff of summer and the role fathers play in our families,” says Natalie Joseph, spokesperson for Baskin-Robbins in Canada. “Ice cream has a special way of bringing out a smile in people, especially when the cake or flavour conveys a deeper message like I value you or am happy to share one of life’s memorable moments with you.”

New this June and available at all participating Baskin-Robbins locations, Grilled Peaches ‘N Cream features rich vanilla-flavoured ice cream with bites of sweet, grilled-style peaches and topped with a crisp cinnamon sugar ribbon.

Baskin-Robbins also introduces this June a new cake, Grill Master Cake, that offers an appetizing and flaming grill, topped with burger patties and sausages that pairs wonderfully with the Grilled Peaches ‘N Cream flavour. The brand also reintroduces its beloved beer mug-shaped The Cold One Cake that can be paired with any available ice cream flavour for a personalized and frosty treat to say cheers on Father’s Day.

Baskin-Robbins is also reintroducing Wild ‘N Reckless Sherbet in prepack format for a limited time only. The flavour features a swirl of green apple, blue raspberry and fruit punch sherbets that can easily be stored and enjoyed at any moment’s notice whenever a fresh, summer-infused flavour is needed.

Canadians can visit www.order.baskinrobbins.ca to find their local shop and easily order these cakes through the summer months – and beyond. Launched at the beginning of the year, the ecommerce site allows guests to select and customize the flavour of cake and ice cream, add special messages and select the location for preparation and pickup for a seamless and simplified ordering experience. For more information on Baskin-Robbins Canada, to order online or to enquire about numerous franchising opportunities, visit baskinrobbins.ca or follow the company on Facebook, Twitter, Instagram and Pinterest.

About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Celebrating 51 years in Canada this September 5, 2022, Baskin-Robbins operates 107 locations in Ontario, Quebec, Manitoba and British Columbia. Each year, more than 300 million people around the world visit Baskin-Robbins to enjoy some of the close to 1,400 flavours available in the brand’s ice cream library, as well as enjoy its assortment of frozen treats including frozen beverages, sundaes, Polar Pizza ice cream treats and ice cream cakes. For more information on Baskin-Robbins Canada or any of its locations, visit baskinrobbins.ca.

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For more information:

Tia Giannone
Torchia Communications
tia@torchiacom.com
514-999-1732