Toronto, ON , February 5, 2018 – Baskin-Robbins Canada is serving up the love this February, but not just for Valentine’s Day. The world’s favourite brand of ice cream specialty shops is adding a special twist to the popular holiday by introducing three limited edition card packs, exclusive to its Club 31 members. This interactive online experience allows Canadians to print out or email Valentine’s Day, Galentine’s Day, and Singles Awareness Day cards, each one offering a special gift to guests and their loved ones.

“We wanted to create something that can appeal to everyone,” said Natalie Joseph, spokeswoman for Baskin-Robbins Canada. “Instead of conforming to the regular Valentine’s Day rules targeted solely to couples, these cards bring a fun and interactive twist to telling your lover, sister, brother or best-friend, ‘I love you’. These uniquely designed cards also include personalized coupons for recipients to use at participating Baskin-Robbins locations.”

From February 1 to February 28, Baskin-Robbins Canada is also offering guests a lineup of limited edition frozen treats to celebrate Valentine’s Day, Galentine’s Day, and Single’s Awareness Day, including its February Flavour of the Month, Love Potion #31. Made up of a combination of white chocolate and raspberry flavoured ice cream, a raspberry ribbon, raspberry-filled hearts and chocolate chunks, this flavour can be enjoyed in a freshly made waffle cone. For a limited time only, the Flavour of the Month will also be the hero of Baskin-Robbins’ new Heart Shaped Polar Pizza Ice Cream Treat, which includes a double fudge brownie Polar Pizza crust, topped with Love Potion #31 ice cream, cookies and cream pieces, marshmallow topping and fudge, sprinkled with heart sequins. Now that’s amore!

Consumers can receive their personalized Valentine’s Day, Galentine’s Day, and Singles Awareness Day cards by visiting http://www.baskinrobbins.ca/valentines-day/, available for download from February 1 to February 14. Join in on the conversation with the hashtag #VDayXBRCanada. For more information about Baskin-Robbins Canada and its varieties of ice cream flavours and frozen desserts, visit www.baskinrobbins.ca or follow the company on Facebook, Twitter or Instagram.

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About Baskin-Robbins Canada
Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream store that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 98 locations in Ontario, Quebec, Manitoba and British Columbia.  More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,300 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes.

Media contact and information:
Travon Smith Jessica Roumeliotis
Torchia Communications Torchia Communications
416-341-9929 Ext. 222 514-288-8290 Ext. 205
travon@torchiacom.com jessica@torchiacom.com