TORONTO, August 31, 2022 – Baskin-Robbins Canada launches this week its back-to-school promotion which, for the fifth consecutive year, includes a fundraiser in support of BGC Canada, an organization that has been committed to supporting Canadian youth and their families for over 120 years. Throughout the month of September, a percentage of proceeds from the sale of every milkshake purchased across the brand’s 108 shops in Canada will go to BGC Canada. On the heels of the extremely popular Flavour Slam campaign launched in June, the fundraiser this year encourages guests to try the new World Classy Mint milkshake, a flavour combination created for this campaign. For every milkshake sold, Baskin-Robbins will donate 10 cents to BGC Canada.

“The start of a new school year is an exciting time,” said Natalie Joseph, spokesperson for Baskin-Robbins Canada. “As families start a new routine and students head back to class, we want to recognize the strength and resilience demonstrated by Canadian youth and help to make sure their new school year starts on a high note. This annual fundraiser is close to our hearts for this reason, and we hope Canadians will embrace the opportunity to support their local youth.”

Throughout the month, Canadian guests can also donate to BGC Canada through an in-shop, paper icon program. Offered at point of sale, guests can purchase a paper icon for any donation amount, colour the icon and have it posted inside the ice cream shop as a show of solidarity to youth in the community and the work of their local BGC Canada facility and programs.

“Back to school means back to Clubs and we are thrilled to be partnering with Baskin-Robbins once again this year,” said Rachael MacKenzie-Neill, Vice President, Marketing & Development. “Ice cream and kids are such a natural fit. The partnership truly reflects what we are all about: fun, smiles and making our communities a little sweeter.”

Also in September, Baskin-Robbins reintroduces Nanaimo Bar as its Flavour of the Month. The archetypal Canadian flavour was first introduced in January 2022 in honour of the popular dessert named after the city in beautiful British Columbia. This sought-after flavour features creamy French custard-flavoured ice cream, graham pieces, gooey ganache ribbon and chewy coconut pieces.

For more information on Baskin-Robbins Canada, to order online, or to inquire about numerous franchising opportunities, visit baskinrobbins.ca or follow the company on Facebook, Twitter, Instagram and Pinterest.

About BGC Canada

For 120+ years, BGC Canada has been creating opportunities for millions of Canadian kids and teens. As Canada’s largest child and youth serving charitable and community services organization, our Clubs open their doors to young people of all ages and their families at 736 locations nationwide. During out-of-school hours in small and large cities, and rural and Indigenous communities, our trained staff and volunteers provide programs and services that help young people realize positive outcomes in self-expression, academics, healthy living, physical activity, job readiness, mental health, social development, leadership, and more. Opportunity changes everything. Learn more at https://www.bgccan.com/en/news/ and follow us on social media @BGCCAN.

About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Celebrating 51 years in Canada this fall, Baskin-Robbins operates 108 locations in Ontario, Quebec, Manitoba and British Columbia. Each year, more than 300 million people around the world visit Baskin-Robbins to enjoy some of the close to 1,400 flavours available in the brand’s ice cream library, as well as its assortment of frozen treats including frozen beverages, sundaes, Polar Pizza ice cream treats and ice cream cakes. For more information on Baskin-Robbins Canada or any of its locations, visit baskinrobbins.ca.

-30-

Media contact and information:

Tia Giannone
Torchia Communications
tia@torchiacom.com
514-999-1732