Ice cream leader aims to warm hearts this February with chocolates, strawberry ribbons and red and rose naturally-coloured flavours

Toronto, January 31, 2022 – Baskin-Robbins announces today its featured flavour and cake for February, specifically designed to warm the hearts of Canadians and please the palate on the coldest month of the year. New to the brand’s flavour library, Secret Admirer, Flavour of the Month for February, is now available at all Canadian locations and features a combination of pink cake ice cream swirled with a new floral rose ice cream that is wrapped with a smooth strawberry ribbon. Baskin-Robbins also reintroduces this month its Box of Chocolates Cake.

“It’s sometimes the little touches that speak most loudly,” says Natalie Joseph, spokesperson for Baskin-Robbins in Canada. “This is especially true on Valentine’s Day. We encourage everyone to be creative and to reach out to as many people as possible with a sign of affection and care. We’re optimistic our guests will find creative ways to spread additional TLC this February with our new and returning options.”

Baskin-Robbins’ Box of Chocolates Cake, launched in 2021, features any combination of cake base and ice cream with a layer of colourful icing, topped by eight bite-sized chocolates. This perfect valentine’s day treat will be featured on our order.baskinrobbins.ca site, ordering this cake is as easy as selecting your location, customizing your cake, and setting up your pickup time.

“Love needs signs,” says Joseph. “There’s an endless potential of love out there, but we need to find creative ways to get the message across. Food can help.”

Throughout the pandemic, Baskin-Robbins Canada’s 107 shops have continued to serve their guests, including through delivery and takeout, while respecting provincial COVID-19 health and safety protocols. Earlier this month, Baskin-Robbins launched its first Canadian online ordering platform for its growing cake business.

Please refer to the company’s store locator for hours of operation and service/delivery options in your community.

For more information on Baskin-Robbins Canada, to order online or to enquire about numerous franchising opportunities to join this growing brand, visit baskinrobbins.ca or follow the company on Facebook, Twitter, Instagram and Pinterest.

About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Celebrating 50 years in Canada in 2021, Baskin-Robbins operates 107 locations in Ontario, Quebec, Manitoba and British Columbia. Each year, more than 300 million people around the world visit Baskin-Robbins to enjoy some of the more than 1,300 flavours available in the brand’s ice cream library, as well as enjoy its assortment of frozen treats including frozen beverages, sundaes, Polar Pizza ice cream treats and ice cream cakes. For more information on Baskin-Robbins Canada or any of its locations, visit baskinrobbins.ca.

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Media contact and information:

Mary Moniz
Torchia Communications
647 278-0152
mary@torchiacom.com

Tia Giannone
Torchia Communications
514-999-1732
tia@torchiacom.com