Natalie Joseph, Baskin-Robbins Canada representative, presents a cheque for $15,000 over Zoom to Judene Stewart, Manager of Corporate Stewardship at Boys and Girls Clubs of Canada.

TORONTO, December 8, 2020 – Baskin-Robbins Canada submitted today a symbolic, virtual cheque to Boys and Girls Clubs of Canada for $20,000 – the result of its annual fundraising campaign in support of the important work of Clubs across Canada. Held from September 1 to October 31, 2020, the campaign generated funds through the sale of Creature Creations, the brand’s newest line of ice cream treats, as well as donations from the brand’s head office, contributions from local Baskin-Robbins shops, and the always-timely donation of ice cream (products) and promotional support.

“Once again, Baskin-Robbins Canada has stepped up to support the work of Boys and Girls Clubs in communities from coast to coast to coast,” said Owen Charters, President & CEO, Boys and Girls Clubs of Canada. “The Creature Creations campaign was a creative way to ensure customers were having fun while giving back—and it worked! We are very pleased to continue partnering with an organization that shares our values and puts kids and families first.”

Baskin-Robbins Canada first partnered with Boys and Girls Clubs of Canada in 2017. In four years, the brand and its customers have helped to generate more than $75,000 in cash and in-kind contributions to the cause. Previous community partners of Baskin-Robbins included children’s hospitals and foodbanks.

“Clubs play a great role in our communities,” says Natalie Joseph, spokesperson for Baskin-Robbins Canada. “This has been especially true in 2020. We’re particularly grateful to our customers for embracing this cause and contributing to the program. You can be sure we’ll be looking to do more in the new year.”

Funds gathered through the program go directly to local Clubs that, in turn, offer a variety of programs from cooking to youth advocacy programming, leadership building to after-school learning and care. Tailored to the individual needs of each community, Boys and Girls Clubs impacts the lives of youth today so they can be leaders for the future.

With the help of more than 16,000 volunteers, 6,800 staff, and caring corporate partners, Boys and Girls Clubs of Canada serves more than 200,000 kids each year in 775 communities across the country. For more information about Boys and Girls Clubs of Canada, or to donate, visit bgccan.com.

Keep up to date with Baskin-Robbins shops across Canada by visiting a shop near you or browse online at baskinrobbins.ca.

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About Baskin-Robbins Canada 

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream store that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 103 locations in Ontario, Quebec, Manitoba and British Columbia.  More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,300 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes.

About Boys and Girls Clubs of Canada

Community-based services. Positive relationships. Life-changing programs. As Canada’s largest child- and youth-serving organization, Boys and Girls Clubs provide vital programs and services to over 200,000 young people in 700 communities across Canada. During critical out-of-school hours, our Clubs help young people discover who they are, what they can do, and how they can get there. Our trained staff and volunteers give them the tools to realize positive outcomes in self-expression, academics, healthy living, physical activity, mental health, leadership, and more. Since 1900, Boys and Girls Clubs have opened their doors to children, youth, and families in small and large cities, and rural and Indigenous communities. If a young person needs it, our Clubs provide it. Learn more at bgccan.com and follow us on Facebook, Twitter, and Instagram @BGCCAN.

Media contact and information:

Samiha Fariha
Tel.: 416 341-9929 Ext. 224
samiha@torchiacom.com

Tia Giannone
Tel: 514-999-1732
tia@torchiacom.com